Disposable E-cigarettes Dominate with Nearly 40% Global Market Share
9 November 2023
Introduction
The latest analysis from ECigIntelligence reveals that disposable e-cigarettes have surged to claim almost 40% of the global e-cigarette market. While their initial popularity spiked in the United States, the disposable market is now expanding rapidly in other countries.
Consumer Attraction Factors
Consumers are drawn to disposable e-cigarettes due to their convenient nature and budget-friendly pricing. However, variations in product offerings are observed internationally.
International Distinctions
For instance, the European Union's Tobacco Products Directive (TPD) has influenced the size of disposable products in non-TPD countries. Meanwhile, in TPD markets, there's a rise in zero-nicotine products with larger tank capacities.
Addressing Environmental Concerns
A notable recent development is the emergence of disposable products designed to address environmental concerns. These include items made primarily from paper or incorporating biodegradable components, reflecting an increasing focus on sustainability.
ECigIntelligence's Response
To provide deeper insights into the global disposable e-cigarette market, ECigIntelligence introduces the Disposable E-cigarette Tracker.
Disposable E-cigarette Tracker Highlights
Evolution of Features: Track the development of pricing, technical features, flavors, and nicotine strengths of disposable e-cigarettes under leading online retailers' brands since 2020.
Model-Specific Comparisons: Users can explore specific models and make detailed comparisons with competitors, considering features such as puff count, e-liquid capacity, battery capacity, and physical form.
Industry Expert Insight
Tim Phillips, Managing Director of Tamarind Intelligence (the parent company of ECigIntelligence), emphasizes the importance of reliable and in-depth data. He notes that this new tracker is a valuable resource, providing crucial intelligence for industry stakeholders when devising strategies for disposable products.
Conclusion
The dynamic nature of the disposable e-cigarette market underscores the importance of staying informed about these trends to navigate this rapidly evolving landscape. The growth rate of the disposable market is indeed remarkable, necessitating a proactive approach from industry participants.
